lurksteraz on October 14th, 2007
Derek Beauchemin has released a really cool free tool. You’ve probably see a similar program released, but with a hefty price by SpeedPPC.
Build targeted, long-tail AdWords campaigns in record time. All you need to do is provide a keyword list, set some options, write some text ads, and this tool will do everything else for you. It is basically a free version of SpeedPPC.
lurksteraz on October 13th, 2007
It seems Zac Johnson is giving away some free passes to Affiliate Summit in Las Vegas. It’s free for anyone to enter.
Here are some details:
Winners will be selected on the following dates:
- October 31st (1st FREE PASS)
- November 30th (2nd FREE PASS)
- December 7th (3rd FREE PASS)
I for one would not mind attending. Las Vegas is only a short 5 hour drive from Mesa, AZ. Being that I have never attended an event like this, it would be great to actually learn something in person.
If you’re into Affiliate Marketing, Zac’s site offers a bunch of great information, especially if you are just starting out in the affiliate world.
lurksteraz on October 13th, 2007
Since joining the ranks of affiliate marketing, one thing I cannot find an answer to, are the long, testimonial, video, screenshot super duper long sales pages everyone makes…. You know the pages I’m talking about. If you don’t, I’ll give you a hint. It’s normally a single page that takes about 5 minutes to scroll through until you find the ‘Buy’ button.
I don’t get it. I’m guessing that they work, they seem to be everywhere. Is there a history to these kinds pages? Did some super affiliate marketer one day spread the word that extra long, 82,000 words a page websites work? Are there statistics out there that prove that they work better than a normal looking website? I’m guessing so, since everyone and their mother is reproducing them to no end.
I couldn’t bring myself to creating one, simply because they seem stupid to me. You have 30 testimonials, screenshots of bank records and includes every free e-book out there. I may be missing something and if I am, please, tell me, send me some links to stats on them.
Last but not least, the email capturing just to get to checkout. This I understand, this I can deal with. I understand the purpose of gathering additional information for cross promoting products and services.
Anyways, I just wanted to throw out some questions and thoughts, if you can explain any of the above, feel free to comment, I’d be interested in some stats.
lurksteraz on October 4th, 2007
Been busy lately. In a push to make more money, have time to spend with my kid and also fund moving to Bend, Oregon, I’ve decided to leave the Search Marketing Agency I have been working at for the past 3 years. It’s a little freaky leaving a job, especially when the least amount time I’ve ever been at a job is at least 3 years.
I took a new position as online marketing director at a small start-up. So I hope this also opens doors for me to pursue more opportunities.
So, I wanted to make a quick post about SEO and re-designing an established website. Here are some of the key elements I’ve preached when someone wants to do a complete overhaul of any site. Some of these are basic, but again, worth mentioning.
1. Keep the same domain name if possible. Domain equity is important when it comes to being an authority site. Longevity plays a key role in helping you rank.
2. 301 redirect old URLs to the new corresponding URLs. This helps pass page link popularity and links to the new pages and also lets the search engines know you have new pages to index.
3. Always plan to incorporate optimization into your site. This is important since you don’t want your company to have to go back do double work. Always plan you attack to make your time as efficient as possible.
4. Update your backlinks. Go through your backlinks and see if anyone will allow you to update the anchor text. This is great for applying new keywords that you want to rank for.
5. Always build content into your site. Many times I’ve witnessed businesses rebuild a site only to use text that’s built into the images, Flash movies, ect. You should always build content.
Anyways, I just wanted to throw those out there. They’re basic, but you’d be amazed at the kinds of companies don’t do this.
