Keyword Research Tools
lurksteraz on September 16th, 2007
I’ve decided to write a little post about keyword research tools that I’ve used. I ran into a couple people that thought they were gods gift to the SEO world and everything they talked about were solid gold and they would never be wrong. When we talked about researching keywords, they were only using one tools, Yahoo Keyword Selector Tool. Well, I didn’t have the heart to tell them as this gave me an edge, but if you didn’t know, Yahoo hasn’t supported this tool in a long time. I think it’s been since January for an update. So this makes the counts a little skewed as well as seasonality being reflected.
These guys also tried to convince me that the counts were for natural search only. I had to laugh and walk away for a second. YST uses paid numbers and inflated a little to get people to buy more keywords for PPC. Although the numbers are a good reflection of a particular market, they shouldn’t be taken seriously.
Next we had talked about the Trellian keyword tool. If you have ever used this tool, it’s pretty good but limited. Anyways, these guys were trash talking the service to no ends. From the search counts being not accurate to they charge too much yet they still used it. Personally, I like this service, but everyone has their opinions. This service gathers their keywords from ISPs. One important element though is the search counts are from about 2 million users. So, do the math on 2 million users compared to however many internet users…. I think I forgot to tell these about this factor…ooops!
Now I didn’t really try to argue or attempt to correct these guys, only for the fact that they thought they were the hottest shit since sliced bread and offered no real knowledge and were just negative. These kind of people drive me nuts. I may not be the best SEO blue ribbon winner of the universe, but damn, common sense has to play a role sometime.
