LurksterAZImagination is more important than knowledge

Posting Hiatus - Wow it’s been awhile

lurksteraz on October 4th, 2007

Been busy lately. In a push to make more money, have time to spend with my kid and also fund moving to Bend, Oregon, I’ve decided to leave the Search Marketing Agency I have been working at for the past 3 years. It’s a little freaky leaving a job, especially when the least amount time I’ve ever been at a job is at least 3 years.

I took a new position as online marketing director at a small start-up. So I hope this also opens doors for me to pursue more opportunities.

So, I wanted to make a quick post about SEO and re-designing an established website. Here are some of the key elements I’ve preached when someone wants to do a complete overhaul of any site. Some of these are basic, but again, worth mentioning.

1. Keep the same domain name if possible. Domain equity is important when it comes to being an authority site. Longevity plays a key role in helping you rank.
2. 301 redirect old URLs to the new corresponding URLs. This helps pass page link popularity and links to the new pages and also lets the search engines know you have new pages to index.

3. Always plan to incorporate optimization into your site. This is important since you don’t want your company to have to go back do double work. Always plan you attack to make your time as efficient as possible.

4. Update your backlinks. Go through your backlinks and see if anyone will allow you to update the anchor text. This is great for applying new keywords that you want to rank for.

5. Always build content into your site. Many times I’ve witnessed businesses rebuild a site only to use text that’s built into the images, Flash movies, ect. You should always build content.

Anyways, I just wanted to throw those out there. They’re basic, but you’d be amazed at the kinds of companies don’t do this.

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