Proper Meta Titles and More

Author lurksteraz on September 6th, 2007

So, since my background and profession is in Natural Search Marketing. I thought I would share some of the problems I see when people are “SEOing’ their websites and offer some suggestions on what has worked for me on my websites (not this blog).

1. Targeting 40 keywords for one web page: This is just stupid.  For one, your keyword density is going to be all out of whack. Second, hos are you going to fit all of these keywords on one page? My tip: Target anywhere from 3 - 5 keywords per page. This allows you focus on one main keyword and find derivatives of the same term while keeping in mind they are terms people are actually searching for. Remember, you won’t get traffic from terms nobody is looking for.

2.  Placing all of your keywords above the sites’ main body: Ugh! don’t you hate it when you visit a site that has a ton of keywords all stacked on top of the main page body. Normally these are in Bold and separated by hyphens. My Tip: actually try to work these keywords into the body copy and also into header tags. There is some importance to these.

3.  Tiny little text at the bottom of pages and same color as background: Oh Brother! Although this isn’t as intrusive as the keywords above the body, but this is also annoying. When you visit a site and the page you’re on looks like it’s a million miles long and when you scroll down and there appears to be nothing there. CTRL+A reveals alot!

Well, these are just a few of the annoyances I see on some sites and I’ll post more later. Feel free to comment on some of the stupid things you’ve seen.

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One Response to “Proper Meta Titles and More”

  1. DerekBeau Says:
    September 7th, 2007 at 6:15 pm

    Some good tips that should definitely be followed.

    With CSS, you could do keyword stuffing (ala points 2 and 3) without anyone even noticing. Just give the text a “class” and then in your external stylesheet set it to “display: none;”

    Without the stylesheet, it is there, but with the stylesheet it isn’t. If you don’t want Google finding out, just block your stylesheets with Robots.txt

    (I don’t do this stuff, but I am sure many people do)

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