Updates, Denied Ads, Closed Campaigns
lurksteraz on July 25th, 2007
It’s been awhile since I’ve posted. Been busy taking care of side jobs making web sites and doing a little consulting, while trying to have a normal job and spend some time with my wife and baby boy. I think the wife is feeling a little neglected, but understands we need the money and need to what we have to, to survive.
Anyway’s, since my last posting, I’ve had a bunch of ads denied by Google. I scoured the adwords guidelines, but I may have missed it. So I ended up just closing the campaign totally. To top that off, I’m seeing 25% clickthrough rate combined on all of my ads, but zero sales. Not sure if this is normal, but I guess there could be numerous reason for no conversions. I’m thinking it’s time to revisit the keywords and see if they can be targeted further. I’ve been reading informative blogs such as Derek B. I think I’m still not understanding a key component, and I can’t place my finger on it yet I don’t know what question to ask. So that leads me to believe that I need to rethink my campaigns strategy and how I approach and execute them.
Anyway’s, I guess this is how everyone leans, so let’s see how the next couple days go, and see if we can’t turn something around.
August 1st, 2007 at 8:37 pm
My first tackle at AdWords was a dismal failure. (heh)
I think I had a whopping $175 total budget - I was targeting 2-3 expensive logo design keyphrases and trying to convert the traffic to direct service agreements/sales - not affiliate or ad click throughs.
Looking back it was pretty ridiculous, but I really had no idea what I was doing - at all.
Recently I’ve had a bit more success with AdWords thanks to tips, tricks and ideas I’ve picked up from blogs just like this.
Keep it up, and keep posting your experiences - successes and set-backs - it all helps us newbs.